Rooted In The Past & Growing For The Future
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NeuHouse Farms Announces Acquisition of Weeks Roses, Strengthening Its Legacy in American Rose Production
For Immediate Release
Wasco, CA — Oct. 16, 2025
NeuHouse Farms, a fifth-generation family farm with deep roots in California’s nursery and bareroot rose production, is proud to announce its acquisition of Weeks Roses, one of America’s most renowned rose brands. The acquisition marks a historic moment for the rose industry and ensures the continuation of a legacy built on decades of innovation, quality, and passion for roses.
NeuHouse Farms has been involved in the bareroot rose trade for more than three generations and in the broader nursery business for four. The farm is now led by the husband-and-wife team of Dan Waterhouse and Nancy Neufeld, representing the fourth generation of family leadership to own and operate the farm. Their twin sons, Will and Zeb Waterhouse, returned two years ago after graduating college, continuing the family legacy into its fifth generation. And at 84, the third generation, Jim Neufeld, still comes to work every day—a testament to the dedication and continuity that defines NeuHouse Farms.​​
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​​​​From Left: Jim Neufeld, Priscilla Neufeld, Dan Waterhouse, Nancy Neufeld, Will, Zeb, and Gus Waterhouse stand in a field of roses.
The company currently produces over eight million bareroot roses annually for leading wholesale partners, including Star Roses & Plants, David Austin Roses, Altman Plants, and Certified Nurseries. With the addition of Weeks Roses, NeuHouse not only expands its portfolio but also continues its longstanding commitment to delivering the highest quality and most reliable roses in the industry. “Bringing Weeks Roses under the NeuHouse Farms family is both an honor and a natural next step,” said Zebulon Waterhouse, representing the next generation of the NeuHouse family. “Weeks’ land and office sit just across the street from our farm, so this transition feels less like a move, and more like extending the property line. We’ve worked side-by-side in the fields for years, and now we have the opportunity to preserve and grow the Weeks legacy for generations to come.”
Founded in 1938, Weeks Roses is recognized worldwide for introducing many of the most unique and beloved rose varieties in history, including Julia Child, Koko Loko, Ketchup & Mustard, Twilight Zone, and many more. “Our family has always believed that progress in horticulture comes from working together,” said Waterhouse. “Through continued cooperation with our wholesale partners, we hope to make an even wider selection of top-quality roses available throughout the industry. The goal is to strengthen the entire rose trade, not just our own footprint.”
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One of NeuHouse’s many rose fields, this one is home to proprietary varieties under research.
The acquisition also streamlines operations and ensures continuity for Weeks Roses’ customers. By uniting production and fulfillment under a single vision, NeuHouse aims to bring improved consistency, reliability, and service to customers nationwide. NeuHouse plans to retain the Weeks Roses name and uphold its reputation as one of the most respected and storied rose brands in America.
“This acquisition reaffirms our family’s commitment to the rose industry,” said Waterhouse. “Our goal is not just to maintain what has made Weeks great, but to invest in its future through better genetics, improved production quality, and a renewed focus on serving growers, garden centers, and consumers alike.”
“Roses are at the heart of who we are,” Waterhouse added. “Our family has devoted generations to growing them, and Weeks has spent generations sharing their beauty with the world. Together, we’ll ensure that the tradition of American roses not only continues but thrives.”
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Media Contact:
Weeks Roses Customer Service
customerservice@weeksroses.com
(800) 992-4409